Capture Leads With A Virtual Tour
With social distancing constraints, virtual tours and video tours have become a more critical piece of online marketing for agents. Clever marketers can take advantage of this increased demand for online tours by placing online tour content behind registration forms to capture lead information. Not only is this really easy, but agents can do it for any online tour content that’s out there and accessible through links for listings in their market.
How To Gate Virtual Tour Content
The first step is to create a page on your website dedicated to one or more listings that have tours available online. These tours could be in any online format such as YouTube, Vimeo, or other online content services. If you have your own listings, our article on producing tour content will show you how anyone can produce and upload content for little to no cost.
This page should have a very simple layout with images related to the listing. Keep in mind a form will be displayed on this page like in the example below.
Adding Registration Forms
The next step is to add a registration form to the page that promotes the virtual tour content. iHomefinder accounts provide a script you can add to any page or blog post that will cause a registration form to appear when the page is viewed. After the form is submitted, you can redirect the user to any link you choose.
If you decide to use a single page to offer several tour links for different listings, then you will set up the form script to keep users on the page after they complete the form, rather than redirect them to a link. In this case, your page content will provide the links to the different tours featured on the page after users complete the form.
The following articles in our Knowledge Base will walk you through adding registration forms to your new lead capture pages:
Thanks for a great article! As a Realtor in south Florida (https://www.FloridaHomeSales.com), I’ve been doing virtual tours long before the Corona virus outbreak, and have always found it to be a great tool for my clients. They love the fact that they can stay at home in their jammies, while I tour the home and show them exactly what they want to see. We’re also able to see more homes in a single day, since it seems to move much faster than when we’re in person. Another benefit is that I record every visit for them to review again on their own time so that there’s never any confusion about which homes they liked or didn’t like later. Since I use Facebook Live for my virtual home tours, one unexpected benefit is that many other people can watch the video live and later, and that even those who might not have ben in the market for a home, are finding themselves drawn in by my videos, and often schedule showings for themselves as a result of watching a live video for a different client. Virtual tours aren’t new, but are only recently becoming the only way to do it. If you haven’t already, get out there and try it, and you’ll find that it’s actually a lot of fun for buyers and realtors!
Thanks again, and best of luck! God bless!
Florida Home Sales