Optima transforms your website into a marketing machine with industry-leading features to attract new leads and convert them to clients. You can add Optima to WordPress or non-WordPress websites, such Wix, Squarespace and custom HTML sites. Looking for a competitive edge? Make sure you include MarketBoost with your Optima account for hyper-local website content and automated […]
You’ve likely been to the conventions, listened to webinars and took a class or two on how to use social media to attract and retain clients, and distinguish yourself from other realtors. The traditional tactics of mailing fliers, handing out business cards at networking events, staging open houses and posting listings online are not enough […]
What if you could introduce potential home buyers who live hundreds of miles away to some of your top properties without anyone physically travelling to the property? What if you could literally help them visualize what the home would look like with all or a few of their own personal touches? Virtual reality (VR) is […]
You may have a powerful tool for closing more real estate deals right at your fingertips – and you may not even realize it. Facebook’s Messenger app is an extremely popular way for users to connect. In fact, in the first 6 months of 2016, it was downloaded nearly 60 million times. It even crossed […]
Online reviews help us decide where/what to eat, what to watch, what to buy and what to sell. They have become an integral part of who we are as a consumers and business owners. They have a huge impact on how well businesses do or don’t do. They have become the go-to way to make […]
iHomefinder is currently in Beta on Zapier! What is Zapier? Zapier automatically moves information from one web app to another to make you more productive. More than 750 apps are currently supported and anyone can set it up without a developer. What can I do with iHomefinder and Zapier? With this Beta release, a new […]
Word of mouth is a critical component of your brokerage’s growth and reputation. Of course, this isn’t something you can create out of thin air. It has to happen naturally, because your future clients have an innate sense of manufactured word of mouth. Your potential clients may use your website to access MLS listings, they […]
Personalization is a key element of communication between real estate professionals and potential homebuyers. While there are several ways to accomplish this, one of the most effective is to add video to your marketing efforts. Video can be a very powerful medium that builds a story that homebuyers can relate to. It puts a face […]
