Entries by Admin

Property Search Features in Optima

Optima adds a wide range of property search options to your website to help buyers and sellers find properties quickly. This article provides a summary of the key property search features and customization options. Add Property Search Pages Add website pages containing Basic Search, Advanced Search, and Map Search options. For WordPress Websites Add IDX […]

Add IDX Search and Lead Capture to Your Website

Optima transforms your website into a marketing machine with industry-leading features to attract new leads and convert them to clients. You can add Optima to WordPress or non-WordPress websites, such Wix, Squarespace and custom HTML sites. Looking for a competitive edge? Make sure you include MarketBoost with your Optima account for hyper-local website content and automated […]

14 Real Estate Promotion Ideas You Might Not Be Using

You’ve likely been to the conventions, listened to webinars and took a class or two on how to use social media to attract and retain clients, and distinguish yourself from other realtors. The traditional tactics of mailing fliers, handing out business cards at networking events, staging open houses and posting listings online are not enough […]

Zapier Beta Available

iHomefinder is currently in Beta on Zapier! What is Zapier? Zapier automatically moves information from one web app to another to make you more productive. More than 750 apps are currently supported and anyone can set it up without a developer. What can I do with iHomefinder and Zapier? With this Beta release, a new […]

Reviews and What They Mean to Your Brokerage

Word of mouth is a critical component of your brokerage’s growth and reputation. Of course, this isn’t something you can create out of thin air. It has to happen naturally, because your future clients have an innate sense of manufactured word of mouth. Your potential clients may use your website to access MLS listings, they […]