Category: Agent and Broker Resources

Real Estate Video Marketing Made Easy

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You may have heard you should be using videos in your online content because videos help convert leads. That sounds great but how does the average agent get started without spending a bunch of money? The good news is you don’t need to be a professional videographer or have fancy equipment to reap the benefits […]

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Optimize Your Website Traffic With Lead Source Tracking

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Most successful businesses rely on website traffic from a variety of different sources to win new customers and clients. In addition to organic website traffic from visitors who find your site through search engines, businesses will also bring website traffic from paid advertising offered through online advertising channels such as Google Ads, Facebook Ads, and […]

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Front Porch Ideas

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Not everyone is lucky enough to have a front porch or side porch that extends their living space. If you’re one of the lucky ones, you already know your porch is often the first thing you see when you come home and the last thing you see when you leave. And it’s usually the first […]

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Real Estate Lead Forwarding Made Easy

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With an iHomefinder account powering your real estate website, our lead capture features in our agent and brokerage team plans help you convert anonymous buyer & seller visitors into new leads for you to engage and hopefully convert into closing clients. When your new real estate leads provide their name and email through our lead […]

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Agent CRM To Do List Basics

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In our recent article on increasing your business productivity, we talked about organization and some best practices for using calendars to manage responsibilities. Once you’re equipped with a calendar, a real estate CRM that can sync with your calendar and associate specific tasks with your leads is the next logical step. This just makes sense […]

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Resolving “System Issues” Error Messages On WordPress Websites

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If you’re using Optima Express, our IDX plugin for WordPress, or if you’re using one of our OmniPress hosted IDX websites for your agent or brokerage website, you may experience an error message in rare cases within the IDX content that states “Sorry, we are experiencing system issues”. The Cause This error is usually due […]

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How Preapproval Gives You Home Buying Power

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The rate for a 30-year fixed-rate mortgage dropped to a new all-time low of 2.86% this week after reaching the previous low of 2.88% the week ending August 6. These low rates are providing buyers with a chance to lock in low payments, but a big challenge is finding the right home with today’s low […]

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Optimizing Your Real Estate Leads For Fall And Beyond

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Just like gutters and downspouts, your lead database needs maintenance to keep things moving! Your lead database is the lifeblood of your business, yet it’s surprising how many agents neglect it. As fall approaches, now is a good time to take inventory of all your leads and their status, get a handle on your pipeline […]

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