Targeting Your Audience With Property Search
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Because agents often have niche markets they focus on, our accounts allow you to customize the property search experience on your website so only those listings that fall under your specialty appear in the search results. And you can make adjustments so they are found more easily within the search features on your site. Not […]
Real Estate Video Marketing Made Easy
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You may have heard you should be using videos in your online content because videos help convert leads. That sounds great but how does the average agent get started without spending a bunch of money? The good news is you don’t need to be a professional videographer or have fancy equipment to reap the benefits […]
Optimize Your Website Traffic With Lead Source Tracking
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Most successful businesses rely on website traffic from a variety of different sources to win new customers and clients. In addition to organic website traffic from visitors who find your site through search engines, businesses will also bring website traffic from paid advertising offered through online advertising channels such as Google Ads, Facebook Ads, and […]
Real Estate Lead Forwarding Made Easy
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With an iHomefinder account powering your real estate website, our lead capture features in our agent and brokerage team plans help you convert anonymous buyer & seller visitors into new leads for you to engage and hopefully convert into closing clients. When your new real estate leads provide their name and email through our lead […]
Agent CRM To Do List Basics
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In our recent article on increasing your business productivity, we talked about organization and some best practices for using calendars to manage responsibilities. Once you’re equipped with a calendar, a real estate CRM that can sync with your calendar and associate specific tasks with your leads is the next logical step. This just makes sense […]
Real Estate Marketing And Your Featured Listings
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Promoting your own listings on your site is certainly one of the most important aspects of your real estate marketing plan. When your featured listings are displayed on your site using an iHomefinder account, you have the option to override the listing information from your MLS with customized information. These changes only affect the listing […]
Optimizing Your Real Estate Leads For Fall And Beyond
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Just like gutters and downspouts, your lead database needs maintenance to keep things moving! Your lead database is the lifeblood of your business, yet it’s surprising how many agents neglect it. As fall approaches, now is a good time to take inventory of all your leads and their status, get a handle on your pipeline […]
Real Estate SEO Questions And Answers
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Your organic website traffic is one of the most important channels for acquiring new leads and growing your business, yet SEO is often misunderstood and overlooked. What is a good real estate SEO strategy? How much work is required? What role does your iHomefinder account play in your strategy? An SEO expert and former real […]