Today’s home buying process is a lot different than it was even just a few years ago. Now, the majority of buyers use the internet in some way throughout the buying process, whether they’re just checking some listings or looking for an agent who really knows the local area.
Real estate professionals need to fit into this new paradigm, and Internet Data Exchange (IDX) is making it possible.
An IDX system offers several benefits for agents and brokerages. By implementing these systems, even smaller brokers can compete with larger websites and deliver a wide range of relevant listings. This will also improve the overall customer experience across home computers as well as mobile devices. On top of that, agents have a better opportunity to engage with customers on a deeper level and even establish a position online to get more exposure for their listings.
The real estate market can be a real challenge, but with the right tools in place you can fit into the current buying process and start reaching more of the local buyers.