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Real Estate CRM Primer

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This fall we’ll offer a new real estate CRM product with deep integration with iHomefinder IDX. Through this unique integration with our industry-leading IDX, you’ll be well positioned to accelerate your performance and growth. Why use a CRM system designed for real estate professionals? While CRMs are typically used by larger teams, they’re also well-suited […]

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Property Search Features in Optima

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Optima adds a wide range of property search options to your website to help buyers and sellers find properties quickly. This article provides a summary of the key property search features and customization options. Add Property Search Pages Add website pages containing Basic Search, Advanced Search, and Map Search options. For WordPress Websites Add IDX […]

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Add IDX Search and Lead Capture to Your Website

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Optima transforms your website into a marketing machine with industry-leading features to attract new leads and convert them to clients. You can add Optima to WordPress or non-WordPress websites, such Wix, Squarespace and custom HTML sites. Looking for a competitive edge? Make sure you include MarketBoost with your Optima account for hyper-local website content and automated […]

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Virtual Reality for Real Estate – What Can It Do for You?

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What if you could introduce potential home buyers who live hundreds of miles away to some of your top properties without anyone physically travelling to the property? What if you could literally help them visualize what the home would look like with all or a few of their own personal touches? Virtual reality (VR) is […]

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How to Close More Real Estate Deals with Facebook Messenger

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You may have a powerful tool for closing more real estate deals right at your fingertips – and you may not even realize it. Facebook’s Messenger app is an extremely popular way for users to connect. In fact, in the first 6 months of 2016, it was downloaded nearly 60 million times. It even crossed […]

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How Online Reviews Can Either Make Or Break Your Business

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Online reviews help us decide where/what to eat, what to watch, what to buy and what to sell. They have become an integral part of who we are as a consumers and business owners. They have a huge impact on how well businesses do or don’t do. They have become the go-to way to make […]

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Zapier Beta Available

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iHomefinder is currently in Beta on Zapier! What is Zapier? Zapier automatically moves information from one web app to another to make you more productive. More than 750 apps are currently supported and anyone can set it up without a developer. What can I do with iHomefinder and Zapier? With this Beta release, a new […]

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Reviews and What They Mean to Your Brokerage

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Word of mouth is a critical component of your brokerage’s growth and reputation. Of course, this isn’t something you can create out of thin air. It has to happen naturally, because your future clients have an innate sense of manufactured word of mouth. Your potential clients may use your website to access MLS listings, they […]

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