Making The Most Of Open House Leads

In-person open house events may not be happening much right now, but they will certainly be back and producing new leads again. There are currently lots of virtual open house events that also produce leads. Some agents might take their event attendee list and add them to their newsletter email list, but we think you can do something more powerful that will have more influence on turning these leads into closing clients.

With Marketing Automation provided in our Agent CRM, you can place these leads into a dedicated follow-up campaign that continuously provides market activity and stats for the open house community. This is far more engaging and productive than relying on your business card or adding these leads to a one-size-fits-all, generic drip email campaign.

Create A MarketBoost Market

If you haven’t already, create a MarketBoost Market for the open house community. This Market data will be used as Smart Content within your email campaign described in the next step.

Create The Open House Follow-Up Email Campaign

You’ll now set up an email campaign in your IDX Control Panel. You can copy the buyer campaign provided with your account rather than building a new campaign from scratch. Learn how to copy and edit campaigns here.

Once you have copied the buyer campaign, you can edit the first email so it has an appropriate follow-up greeting for the event attendees. This is your chance to formally introduce yourself as an agent, share the value you bring, and invite them to reach out if they have any questions. If you can create a short video to add, that makes it even better!

In the campaign settings, set the Smart Content to be based on the MarketBoost Market you created for the open house community.

Add Leads

For an in-person open house event, you can enter attendee’s information and add them to the campaign right on your phone or tablet with Optima Leads, our mobile app for agents. If you have a list with names and email addresses (as you might with a virtual open house event), you can log into your IDX Control Panel to add the leads and then assign them to the campaign.

After The Campaign

Follow-up campaigns in the Agent CRM will eventually end after a certain time that will depend on what was set up in the campaign. At that time, you can look at a lead’s activity details in your IDX Control Panel to see if they’re subscribed to any MarketBoost Market reports or email alerts for searches they may have saved on your site. If they have, they’ll continue to receive those emails indefinitely, keeping you and your services top of mind with them. If not, you can add them as a subscriber to a monthly MarketBoost Market reports for MarketBoost Market you created for the open house community.

Support Resources

Our support center is full of resources like our searchable Knowledge Base and training webinars to help you get the most value from your account. View the Support Center >

Learn More

If you don’t have an iHomefinder account, start your 30-day free trial, schedule a demo, or contact us today!

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January 3, 2020

Clients frequently ask us what percentage of new visitors they…

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Why You Need A Real Estate Agent Website

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December 27, 2019

Do you really need your own real estate agent website if you’re…

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Home Purchase Sentiment Jumps

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December 20, 2019

Fannie Mae’s 2019 Home Purchase Sentiment Index (HPSI) increased…

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Property Search Optimized In Canada

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December 18, 2019

Postal code is a popular property search option but it can be…

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Refer A Web Developer And Get A Reward

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December 6, 2019

By partnering with iHomefinder through our Partner Program, web…

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A Single Solution For Agent Success

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December 4, 2019

On December 2, we announced an exciting new service for agents…

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WordPress Shortcodes For Real Estate Websites

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November 27, 2019

In our article Real Estate Website Design With WordPress, we…

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Pocket Listing Ruling Opens Up Inventory

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November 15, 2019

Pocket listings are off-market listings which may never reach…

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Real Estate Business App Benefits

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November 8, 2019

It's time to put the power of a business app for real estate…

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Real Estate CRM Basics

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October 30, 2019

What Is A CRM? CRM stands for customer relationship management…

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Real Estate Appraisal Guide

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October 23, 2019

Appraisals are an important part of real estate transactions,…

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How To Close More Business With MarketBoost

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October 16, 2019

If you're like most agents, you don't have a lot of time to research…

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Millennial Real Estate Facts And Tips

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October 11, 2019

Millennials now number about 83M or over a quarter of the nation’s…

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Why Your Real Estate Newsletter Isn’t Enough

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September 26, 2019

If you're relying on your real estate newsletter and maybe some…

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New Control Panel Preview

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September 19, 2019

The Control Panel provided with iHomefinder IDX accounts is the…

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Building Effective Real Estate Community Pages

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September 13, 2019

Most real estate professionals are familiar with the concept…

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Introduction to iHomefinder Marketing Automation

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September 6, 2019

Immediate follow-up with every new lead is critical for your…

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IDX Integration for Websites

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August 30, 2019

If you're a web developer who is new to building real estate…

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Nurturing Leads With Your IDX Website

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August 28, 2019

So you’ve launched your IDX website with all kinds of property…

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WordPress IDX Basics

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August 22, 2019

If you're new to iHomefinder IDX and/or WordPress, this webinar…

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Planning Your Real Estate Website Success

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August 14, 2019

Most agents and brokers count on their real estate website to…

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Real Estate Follow-Up and Business Growth

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August 6, 2019

Timing is key in business, especially in real estate. Home buyers…

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Optima Leads – App for Agents

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March 26, 2019

Your mobile assistant is here! Optima Leads, our app for iOS…

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December 2018 US Real Estate Market Update

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February 1, 2019

Note: December 2018 data below are the most recent released by…

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November 2018 US Real Estate Market Update

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December 28, 2018

Note: November 2018 data below are the most recent released by…

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Get More SEO Juice with iHomefinder IDX and WordPress

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December 27, 2018

There used to be a time when having lots of generic pages of…

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October 2018 US Real Estate Market Update

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November 30, 2018

Note: October 2018 data below are the most recent released by…

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Grow Your Revenue With Smarter Followup

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November 15, 2018

Timing is everything in real estate. Consumers expect prompt,…

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September 2018 US Real Estate Market Update

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November 2, 2018

Note: September 2018 data below are the most recent released…

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Boost Your Real Estate Marketing on Social Media

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October 24, 2018

You may already know MarketBoost automates website and email…

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Announcing Zapier Integrations

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September 27, 2018

We're very excited to announce new Zapier integrations! You can…

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5 Ways to Become a More Efficient Real Estate Agent

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July 19, 2018

The real estate industry is very complex and always evolving.…

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Provide a Compelling Search Experience with Eureka

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July 10, 2018

Eureka Search provides an property search experience that consumers…

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Lead Generation Ideas for Real Estate Agents and Brokers

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June 22, 2018

Updated June 2018 Technology-driven solutions are the…

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3 Winning Strategies for Real Estate Agents on Facebook for 2018!

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June 15, 2018

Updated for 2018 Social media can help your agent team generate…

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What is CRM and Why Should You Use ONE as a Real Estate Agent

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June 11, 2018

Customer relationship management (CRM) offers busy agents the…

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See What Sets the iHomefinder ONE’s CRM Apart from the Rest

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June 1, 2018

There is a lot of variation within the real estate industry,…

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Using ONE to Automate Lead Nurturing

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May 25, 2018

As a real estate agent, you may have noticed that there never…

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7 Ways a CRM Can Increase Your Sales

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May 18, 2018

There are many ways that customer relationship management (CRM)…

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Manage Your Agent Team with ONE

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March 13, 2018

A growing team is a clear sign of success. It means there are…

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Launching Your iHomefinder ONE Account

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January 30, 2018

Introduction to ONE iHomefinder ONE provides agent teams and…

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How iHomefinder’s ONE CRM Can Take Your Agent Team to the Next Level

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January 16, 2018

iHomefinder is now delivering CRM, IDX, and lead generation in…

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Real Estate CRM Primer

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August 31, 2017

This fall we'll offer a new real estate CRM product with…

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Property Search Features in Optima

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August 10, 2017

Optima adds a wide range of property search options to your website…

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Add IDX Search and Lead Capture to Your Website

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August 4, 2017

Optima transforms your website into a marketing machine with…

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14 Real Estate Promotion Ideas You Might Not Be Using

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July 24, 2017

You’ve likely been to the conventions, listened to webinars…

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Virtual Reality for Real Estate – What Can It Do for You?

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July 20, 2017

What if you could introduce potential home buyers who live…

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How to Close More Real Estate Deals with Facebook Messenger

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July 3, 2017

You may have a powerful tool for closing more real estate…

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How Online Reviews Can Either Make Or Break Your Business

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June 7, 2017

Online reviews help us decide where/what to eat, what to watch,…

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Zapier Beta Available

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May 31, 2017

iHomefinder is currently in Beta on Zapier! What…

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Reviews and What They Mean to Your Brokerage

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March 29, 2017

Word of mouth is a critical component of your brokerage’s…

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Real Estate Video Marketing – What You Need to Be Doing Right Now

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March 24, 2017

Personalization is a key element of communication between real…

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IDX Solutions For Any Website Platform

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March 10, 2017

As an agent or brokerage team, you need an effective online presence…

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Retention Strategies for Brokers

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Featured Client – James Kastner, District Residential and Slate Properties

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January 3, 2017

James Kastner and his team of 4 other agents make up District…

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How to make your listings stand out with Facebook 360

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December 2, 2016

We don’t have to sell you on the importance of adding strong…

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The New, Tech-Savvy Real Estate Agent

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November 23, 2016

Real estate agents are no longer the single, solitary gatekeepers…

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Introducing Brian Barry of All East Bay Properties

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October 31, 2016

  In 2005, Brian Barry, began working with Jason Crouch at…

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Tips To Convert More Leads

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October 26, 2016

Are you looking for ways to boost lead capture on your site?…

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Nurture Your Leads with MarketBoost

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October 12, 2016

With MarketBoost enabled in your iHomefinder account, you…

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How to Make Your Lead Generation More Effective

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September 15, 2016

Lead generation is the life blood of your real estate business.…

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12 Real Estate Blogs Worth a Closer Look

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August 1, 2016

  There is so much happening in the real estate market…

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Broker Enterprise License Announcement

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June 16, 2016

Helping Brokers Scale Their Business Are you looking for…

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“Sell My Home” Widget

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June 1, 2016

Generate more seller leads on your site by adding this simple…

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Photo First Layout

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June 1, 2016

This beautiful new page design is now available for property…

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Text Notifications

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May 16, 2016

Email + Text You can now receive text messages when leads…

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Best Real Estate Plugin for WordPress

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May 12, 2016

                    MarketBoost…

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Blueprint for Creating Real Estate Content

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May 4, 2016

If you want to achieve online success with your real estate website,…

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Retention Strategies for Real Estate Brokers in 2016

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April 11, 2016

    The longer a sales agents remain with…

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Introducing MarketBoost

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February 9, 2016

How do you manage lead nurturing activities with all the direct…

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Featured Client- Morris Raney Real Estate

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January 5, 2016

Introducing Becky Morris and Morris Raney Real Estate Becky…

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SEO Tactics You Can Put To Use Immediately

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November 23, 2015

  Share this Image On Your SitePlease include attribution…

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Featured Client- Marin County Real Estate

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November 13, 2015

  Find the IDX solution that will work best for your…

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Twitter For Real Estate Agents

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November 10, 2015

Twitter for Real Estate agents Twitter is an important platform…

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Six ways to brand yourself as a Real Estate Agent

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October 29, 2015

To be successful, there are many things you can do in your real…

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Learning Center Series: Lead Generation

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October 9, 2015

Lead Generation and event tracking have never been so easy. The…

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Learning Center Series – Introducing iHomefinder Lead Generator

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September 30, 2015

We hope you can join us for our upcoming Learning Center Series…

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Why Real Estate Success Depends on Your Mobile-Friendly Website

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September 28, 2015

Have you opened a website on your cell phone and the only way…

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6 Items Every Real Estate Website Should Have

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August 31, 2015

Creating a real estate website that offers a good customer experience…

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Announcing IDX Event Tracking

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August 25, 2015

With access to the right data, you can maximize your ad…

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Announcing Consumer Polygon Search

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August 25, 2015

What if your site visitors could draw a map to see available…

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New! Email Alert Popups

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August 3, 2015

Encourage more lead registrations with Email Alert Popups!…

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The IDX Opportunity | Real Estate IDX Websites

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July 29, 2015

Free eBook The real estate market is undergoing significant…

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Top Socially Shared Real Estate Blogs – June 2015

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July 20, 2015

One of the best ways to drive traffic to your site is by…

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How to Generate Real Estate Leads

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July 17, 2015

  Consumers now have many options for exploring real…

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Categorized Featured and Supplemental Listings

June 30, 2015

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New Meta Tag Features

June 30, 2015

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Advanced Polygon Saved Search Pages

June 30, 2015

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The Benefits of IDX for Today’s Home Buying Market

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June 23, 2015

Today’s home buying process is a lot different than it was…

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The Top 10 Socially Shared Real Estate Blog Posts (for May 2015)

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June 17, 2015

Social media has become an indispensable tool for modern real…

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Creating a Social Media Strategy That Drives Leads

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May 20, 2015

We hope you can join us for our upcoming Learning Center Series…

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Get More Leads From SEO

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April 23, 2015

We hope you can join us for our upcoming Learning Center Series…

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Get On The Grid

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April 16, 2015

This attractive, modern design works on all devices and…

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Property Search City Selector

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March 30, 2015

The city selector within your property search page allows…

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Property Type Search Options

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March 27, 2015

The property types within your property search form can be…

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Feature Updates – February 2015

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February 24, 2015

Keep reading below to learn more about these updates that were…

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Styling the Gallery Slider

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January 30, 2015

With the Responsive versions of Optima Express, OmniPress and…

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Location Customization

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January 30, 2015

Your Property Search forms were already smart. Now they're even…

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Announcing OmniPress Prime

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December 22, 2014

It's now easier and faster than ever to get your OmniPress…

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An Introduction to PPC

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December 19, 2014

Are you curious about how your real estate business can benefit…

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Announcing Optima IDX With Responsive Design

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November 24, 2014

Clients using Optima IDX for custom websites can now provide…

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Product Tips and Tricks

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Responsive IDX for Custom Sites

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October 28, 2014

We're happy to announce that a beta version of our upcoming Optima…

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Website Design Best Practices

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October 23, 2014

In our most recent live Learning Center Series webinar, Mark…

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NEW – Fresh Theme for OmniPress Websites

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October 1, 2014

OmniPress IDX ready websites have provided IDX listings and lead…

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Using Your IDX To Close Business

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September 30, 2014

Why nurture leads? Marketing to acquired leads is smart! Forrester…

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Introducing iHomefinder’s Learning Center Series

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September 12, 2014

We're pleased to announce the launch of iHomefinder's Learning…

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Announcing Polygon Saved Search Pages

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August 26, 2014

Available Now! We're pleased to announce a powerful new option…

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A nice entry

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August 24, 2014

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean…

0 0 hank https://www.ihomefinder.com/wp-content/uploads/2019/05/ihf-logo-transparent-278x76.png hank2014-08-24 18:56:262019-07-17 10:19:31A nice entry

Indexable IDX for SEO Part 3 – Add More Listings

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June 25, 2014

This is the third and final post in this series of posts covering…

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Indexable IDX for SEO Part 2 – Site Content

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June 20, 2014

This is the second of three posts discussing how your iHomefinder…

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Indexable IDX for SEO Part 1 – The Basics

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June 18, 2014

All iHomefinder accounts provide an indexable IDX solution, allowing…

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Responsive OmniPress – Real Estate IDX Websites

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June 18, 2014

iHomefinder is excited to announce the arrival of Responsive…

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Responsive IDX for WordPress – Search Widgets & Shortcodes

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April 17, 2014

This week's launch of Responsive Optima Express is complete,…

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Now in Beta – Responsive IDX for WordPress

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March 13, 2014

We're happy to announce that the beta version of Optima Express…

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Announcing CloudIDX™ – Direct Access to MLS® System Data

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January 6, 2014

Are you thinking outside the box for your next real estate site…

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More Sold Listings

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November 22, 2013

We're including sold listings in more and more regions - and…

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Free iHomefinder Mobile IDX

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October 31, 2013

Optima Mobile is a mobile MLS/IDX website that lets prospects…

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New! Down Payment Assistance

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October 7, 2013

We're pleased to announce an option for Down Payment Assistance…

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New! Site Activity Reports

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October 3, 2013

You may have noticed your iHomefinder account is now sending…

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New! Mobile Control Panel

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September 18, 2013

Since you're on the move, we wanted to make it easier for you…

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New Account Control Panel

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September 5, 2013

We're very excited to announce the release of our newly redesigned…

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Display IDX Listings Under Your Own Domain Name

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July 15, 2013

Our Optima IDX accounts provide the most comprehensive set of…

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Broker Plans Now Available in iHomefinder Optima OmniPress Websites

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July 12, 2013

We have had an incredible response to our Optima OmniPress websites…

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Map Search Widget Location & Zoom Level

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May 14, 2013

Get more out of Map Search! Optima IDX & Optima Express clients…

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Introducing Optima OmniPress: Complete WordPress IDX Websites

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April 10, 2013

We at iHomefinder are so happy to introduce our latest product,…

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Optima OmniPress: WordPress Websites with IDX

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March 20, 2013

Say hello to Optima OmniPress from iHomefinder and say goodbye…

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Optima Express SEO Tools

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March 4, 2013

Optima Express, the WordPress IDX plugin from iHomefinder, now…

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Optima Express Features – Email Branding & Navigation Menu

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February 28, 2013

Two new features added to the latest version of iHomefinder's…

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Agent Bio & Social Media Widgets for Optima Express

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February 28, 2013

Whether your WordPress theme is real estate-specific or not,…

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New Widgets & Features in Optima Express

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February 28, 2013

The latest version of iHomefinder's Optima Express is out today,…

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Introducing Optima Mobile – Mobile Websites with IDX

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January 18, 2013

iHomefinder is happy to announce our latest product offering…

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Customizable User Registration

November 20, 2012

If you are looking for ways to convert more of your site visitors…

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Optima Social Price drop! Facebook IDX for $9.95/month

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September 27, 2012

We're excited to announce that iHomefinder's IDX for Facebook…

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iHomefinder Optima Express Brokerage: WordPress IDX for Brokers

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August 27, 2012

It's a great day for brokers! Optima Express Brokerage, iHomefinder's…

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New Today: The Property Gallery Slider

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August 23, 2012

Great news for Optima and Optima Express clients - the Property…

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Customize Your Property Search & Listings on Facebook

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July 25, 2012

We at iHomefinder know that agents and brokers need to be where…

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New Optima Express Pages – More WordPress Leads & Listings

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July 24, 2012

Now get even more leads and display more listings with Optima…

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iHomefinder Helps Agents Get Leads from Facebook

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July 20, 2012

Real estate agents are told to use social media to reach out…

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iHomefinder Launches Optima Social – IDX for Facebook!

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July 19, 2012

We're happy to announce the launch of our newest product - Optima…

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Property Search & Featured Listings for Facebook Timelines!

June 5, 2012

Optima IDX, Optima Express, and iSite clients, enhance your Facebook…

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Searching For Open Homes Is Easier with Optima IDX

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April 13, 2012

New this week! Prospects heading out to tour open homes this…

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A New Look for Optima Express Search

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March 29, 2012

The latest version of the Optima Express IDX plugin for WordPress…

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Optima IDX: Easier Search with Free Text & Auto-suggest

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March 2, 2012

Earlier this week we launched some great improvements to our…

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New iHomefinder Website

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February 29, 2012

We're delighted to announce the launch of our new company…

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iHomefinder Facebook App Default

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February 17, 2012

Our Facebook App is included in our Optima IDX and iSite accounts.…

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iHomefinder Facebook App is here!

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January 12, 2012

We're very excited to announce our new Facebook App which lets…

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Optima Express – More Options More Power

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January 12, 2012

There's no slowing down the enhancements we keep adding to Optima…

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MLSListings IDX for WordPress webinar replay

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January 11, 2012

MLSListings members, if you missed the December 2011 MLSListings…

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Leaf Realtors showcases Optima Express WordPress plugin

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December 13, 2011

Nick Lovegrove, owner of limeyboy.com, recently implemented our…

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What’s New From iHomefinder This December!

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December 2, 2011

Happy December!  We're excited to announce new enhancements…

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Add Listings to Pages and Posts in Optima Express

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October 26, 2011

Now available in Optima Express Pro, add listings to any WordPress…

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Optima Express Pro – Best In Class

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October 10, 2011

Did you know Optima Express Pro is the only IDX plugin for WordPress…

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Optima Express Feature Updates

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September 30, 2011

iHomefinder's Optima Express WordPress plugin was updated today…

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New Templates Styles for Agent, Power, and Broker IDX Accounts

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September 15, 2011

We added a new "white text" template option for web developers…

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Optima Express IDX for WordPress: Great Design, SEO, and Lead Capture!

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August 24, 2011

We're thrilled to present Optima Express, our new WordPress IDX…

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The WAV Group Report: Building Member Value with IDX and Websites

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August 17, 2011

Today, The WAV Group published an article about technology companies,…

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Bay East Association of REALTORS launches iSiteBuilder

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August 10, 2011

We're excited to announce that Bay East Association of REALTORS…

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Widget Spotlight: Yelp

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August 5, 2011

Yes, we're still wild about widgets for Real Estate Agents. We…

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Widget Spotlight: Twitter

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August 2, 2011

We're back with another widget for you.  This time it's Twitter! If…

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Widget Spotlight: Creating a Facebook Badge

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July 29, 2011

Our last post on widgets showed you how to create an Altos Research…

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Wild About Widgets for Real Estate Agents

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July 28, 2011

We’ve been thinking quite a bit about widgets recently.  With…

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RE Technology Reviews iSearch Optima IDX

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July 26, 2011

If you haven't seen RE Technology's product review of iSearch…

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Agents Start Your Blogs: Connect and Expand Your Reach

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July 15, 2011

Often real estate agents and brokers ask us or our reseller…

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QR Codes Popping Up All Over

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July 13, 2011

If you hadn't seen our post on how to use QR Codes, click here Today,…

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New! Widgets, Optima & More Mobile

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July 7, 2011

iSearch Optima 950 has arrived just in time for summer. We here…

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Drive More Traffic with QR Codes from iHomefinder

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May 26, 2011

Using QR codes is a quick and inexpensive way to drive more Mobile…

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MetroList Launches Website for Brokers: MetroListPRO Office Edition

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May 5, 2011

Earlier this week, MetroList announced its MetroListPRO Office…

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Refresh Your IDX with iSearch Optima from iHomefinder

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March 22, 2011

Already have iHomefinder IDX on your website or your client's…

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Optima IDX Gets Realtors Discovered Online

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March 14, 2011

Optima IDX, a new search engine-optimized version of our marketing-leading…

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MLSListings Offers IDX Websites

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January 7, 2011

We're looking forward to working closely with MLSListings to…

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Highlight Listings with Hot Sheet Slide Shows

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November 11, 2010

As a Realtor, it's important to position yourself as an expert…

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Video Embedding with WordPress

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November 11, 2010

WordPress will display a video using the embed code you copy…

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101 Things For Real Estate Agents To Blog About

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October 27, 2010

The Power and Brokerage versions of our Optima IDX and iSite…

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WordPress Blogs from iHomefinder

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October 26, 2010

We're happy to announce the launch of our latest feature: WordPress…

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Welcome to the iHomefinder blog!

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October 18, 2010

As we prepared for an upcoming feature launch, we found ourselves talking…

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