Picture this: you’re a busy real estate professional juggling multiple listings, chasing leads, and striving to keep clients happy. Tools like Boomtown can seem like a lifeline, offering a central solution for lead generation, CRM, and marketing to bring order to the chaos.
But as the real estate industry evolves, your priorities and business software requirements can shift. Maybe you’re looking for software that reflects your business values, or something more flexible to meet the unique demands you’re experiencing in a local market. For others, perhaps the frustrations with a platform’s responsiveness or level of customer support contributes to the need for change.
This guide dives into real estate software options that could become your best business solution. Plus, we’ll let you in on how and why iHomefinder could be the perfect fit.
Understanding Your Real Estate Business Needs
As a real estate professional, choosing the right CRM software is crucial for making your operations less of a hassle and achieving your business goals. Let’s walk through the process of figuring out what you need when it comes to your tech stack.
Identify Your Goals and Requirements
To select the ideal CRM software or marketing tools, start by clearly defining your business goals and requirements. Ask yourself the following questions:
- What are my short-term and long-term business objectives in my real estate market?
- What challenges am I currently facing, and how can a CRM software help address those frustrations?
- Which features are essential for achieving my business goals with a broader team or group of agents and brokers?
- Do I need a CRM software that integrates seamlessly with other tools and platforms I use?
By tackling this list of questions first, you can pinpoint your specific needs and choose a CRM software that aligns with your business objectives.
What is Boomtown?
Boomtown is an all-in-one CRM platform that provides real estate agents and brokers with an all in one solution for managing new leads, overseeing marketing campaigns, and fine tuning the sales process. The platform’s features include:
- Lead generation and management: Boomtown captures and manages real estate leads, helping agents stay organized and focused on potential clients.
- Marketing and email automation: Automate marketing efforts with targeted campaigns and personalization to ensure that you stay top-of-mind with prospects.
- Vitals reporting: Monitor pipeline and generate detailed reports to make data-driven decisions.
While Boomtown offers a comprehensive set of features, some users might prefer a CRM with a more intuitive interface for easier navigation and use. In the sections below, we’ll explore your options.
Is Boomtown Right for Your Real Estate Business?
While Boomtown has its perks, it may not be the best fit for every real estate business, brokerage firm, or team. Here are a few things to consider:
- Cost: Boomtown can be expensive, especially for small teams or individual agents. It’s important to evaluate whether the investment aligns with your budget. You can (and should) carefully track return on investment (ROI) when deciding if Boomtown is generating enough revenue for your business.
- Complexity: With a wide array of features, Boomtown can be overwhelming for some users. If your team prefers a simpler solution, this might be a drawback. Despite this, the Boomtown website is relatively bare, making it tough to get a handle on the details.
- Customization: While Boomtown’s platform can be customized, it may require additional support and training to tailor it to your specific needs.
Let’s take a look at a few Boomtown alternatives, starting with iHomefinder.
iHomefinder: A Sustainable Real Estate CRM Software Alternative
iHomefinder is a top-notch alternative to Boomtown, offering a range of features designed to support real estate professionals in managing their business effectively.
At the heart of iHomefinder Max is its MLS property search and lead capture features, made possible through IDX (Internet Data Exchange). iHomefinder has been in business over 20 years and maintains the broadest MLS support available in the industry. The property search behavior of leads is used by the CRM for advanced features such as Lead Rating, helping agents to qualify their leads more efficiently, and automated text and email campaigns that include personalized listing recommendations and market insights based on each lead’s property search activity.
Key iHomefinder Benefits
1. Real-time Visibility into Lead Interests
iHomefinder’s platform goes beyond collecting email addresses. It captures and tracks detailed insights into every lead’s property search behavior—what listings they’re viewing, how often they return to see updates, and what price ranges or property types spark their interest. By leveraging this real-time data, you can immediately see when a lead’s interest ramps up or shifts, helping you prioritize your follow-up and tailor your conversation.
2. Personalized, Relevant Communications
With iHomefinder, you can move away from one-size-fits-all drip campaigns. Instead, the platform empowers you to send timely and targeted messages based on specific actions leads take. For example, if a prospective buyer saves multiple two-bedroom condos in a particular neighborhood, you can automatically provide market updates, price change alerts, and new listings that match those exact parameters. Such personalization shows leads you’re paying attention—and you’re ready to provide real value.
3. Contextual Content to Incubate Leads
iHomefinder helps agents strike a balance between staying top-of-mind and avoiding spammy messaging. Because you know each lead’s behaviors and preferences, you can schedule relevant content—think neighborhood guides, local market insights, or upcoming open house schedules—that aligns with what leads are actually looking for. This nurturing approach builds trust over time, positioning you as the local market authority rather than just another sales pitch in their inbox.
4. Better Qualification and Prioritization
Generic marketing funnels don’t help you understand who’s just browsing and who’s ready to buy. iHomefinder’s analytics and tracking features offer clarity. You’ll see which leads have ramped up their search frequency or started favoriting multiple listings—indications they might be closer to transacting. This allows you to follow up with highly motivated leads first while still nurturing less-active prospects through relevant (but not intrusive) updates.
5. Daily Workflow On-The-Go with iHomefinder’s Mobile App
A standout feature of iHomefinder is its mobile app, which empowers you to monitor leads’ activity, stay on top of your pipeline, and manage crucial tasks—all from your phone. Whether you’re between showings or at a closing, you can use the app to:
- Add new leads
- Search and contact leads instantly
- Learn when leads are active through real-time notifications
- Quickly see new leads and their recent search activity
- Manage tasks and sync them with your calendar
- Review saved properties and market updates in real time
- Access important CRM tools to keep your business running smoothly, no matter where you are
6. Seamless Integration for Streamlined Success
iHomefinder integrates smoothly with popular CRMs and marketing platforms, meaning you can keep all your lead information, behavioral data, and email outreach within a cohesive system. No more juggling spreadsheets or manual lead tracking. Instead, every activity is captured within one dashboard, making your workflow more efficient and your lead follow-up more impactful.
7. “Agent Essentials” Real Estate Coaching
In partnership with Bob Corcoran and Associates, you’ll experience a veteran coach’s proven training program, accessed directly in your account, to fuel your success. With a self-paced video series, resource file downloads, and monthly live coaching events, you’ll transform your approach to branding, lead generation, and deal-making, ensuring you stand out in a crowded market. Paired with the powerful suite of tools in iHomefinder Max, Agent Essentials gives you everything you need to elevate your real estate business and thrive in today’s competitive landscape.
8. Quality Seller Lead Generation
With the Max Pro add-on, 50 high-intent seller leads (no junk leads) with detailed information are added to your account each month.
9. Hard-to-Beat ROI
You only have to close one client to cover your annual cost for iHomefinder Max, and you’ll still be far ahead.
10. Website And Plugin Options
Add iHomefinder Max to any website, or get a professionally designed real estate website included.
Additional Real Estate Platforms and Boomtown Alternatives
Realtyna
Another alternative is Realtyna, which offers solutions focused on flexibility and customization. Realtyna is known for its WordPress integration and premium web hosting, allowing businesses to tailor the software to their unique needs. Realtyna offers more customization options and competitive pricing, making it a noteworthy contender against a platform like Boomtown.
Key Features of Realtyna:
- WordPress plugin: Allows for customization of real estate websites, powered by the WPL platform and an internal SQL server database.
- MLS integration: Supports a wide range of MLS integration options, ensuring comprehensive listing access.
- Lead capture tools: Advanced tools to capture and manage leads effectively. Integrating a real estate CRM can further enhance these tools by streamlining lead management, automating workflows, and improving sales and marketing strategies.
Realtyna is ideal for agents, professionals, and brokers who want customization, licensing, demo websites, and mobility.
Lofty (formerly Chime)
Lofty is another strong contender in the realm of real estate software, offering solutions to enhance productivity, drive sales, and streamline operations. The platform is uniquely focused on AI-powered features for agents, brokers, and teams.
Key Features of Lofty:
- AI-powered CRM: Uses artificial intelligence to provide insights and automate tasks, helping agents focus on high-priority activities.
- Lead generation: Offers tools for lead gen, capturing leads from multiple sources, including social media, websites, and third-party platforms.
- Google PPC: Lofty offers a path to conduct multi-channel paid advertising in an easier way. Not only does it optimize lead capture through ad strategies, but it also promotes quick retargeting.
Lofty is best for real estate professionals who want a comprehensive solution that uses AI for marketing, automation, and outreach.
Real Geeks
Real Geeks is another popular alternative to Boomtown. This platform has received industry awards for its reputation, user-friendliness, and potential.
Key Features of Real Geeks:
Real Geeks is also more affordable than Boomtown and lists its prices publicly, with a basic package starting at $299/month. This makes it an attractive option for smaller teams or individual agents who need robust CRM capabilities without a high, unsustainable cost.CINC
CINC is another efficient all-in-one solution that promises to help agents grow their real estate businesses and close more deals. The platform boasts of “more leads in less time,” through a 24/7 nurture approach, training and support, and expert masterminds.
Key Features of CINC:
- Integrated Marketing: Run targeted email, text, and social media campaigns to stay connected with prospects at every stage.
- Mobile App: Manage leads, schedule appointments, and communicate with clients on the go using the CINC app.
- Reporting and Analytics: Gain insights into lead performance and campaign ROI with detailed dashboards and reporting tools.
Why Consider Alternatives to Boomtown?
Boomtown is a popular CRM platform designed for the real estate industry. Here are a few reasons you might consider exploring other software:
Cost and Pricing Model
Boomtown can be a significant investment, particularly for smaller agencies or independent agents. Some alternatives offer transparent pricing inquiries, allowing users to understand the cost structure before making a big commitment.
Boomtown’s pricing starts at $1,000/month, with an additional setup fee. While it may seem expensive, the cost can be justified by the features and benefits it offers. However, it’s essential to consider the return on investment (ROI) to ensure that Boomtown is generating enough revenue for your business.
Pricing Impact on ROI
To calculate the ROI, consider the cost per lead, conversion rates, and the actual revenue generated from Boomtown leads. By analyzing these metrics, you can determine whether the investment in Boomtown is yielding the desired financial returns and supporting your business growth.
Limited Customizations
Boomtown’s platform can be customized, but it may require additional support and training to tailor it to your specific needs, including setting up custom pipelines.
What Should You Look for in Boomtown Alternatives?
When exploring Boomtown alternatives, look for a software solution that ticks all the boxes for your business, especially when it comes to where you are in your stage of growth. Agents with only one to two listings each month may not require a suite of advanced features like larger teams require.
Some of the key features to consider include:
- Custom pipelines and deal insights: These allow real estate professionals to create personalized pipelines and track deal progress, which makes it easier to manage sales and marketing processes.
- Budget: Determine what you can afford and look for software that offers the features you need within your budget.
- Usability: Consider the user-friendliness of the software and whether your team can easily adopt and utilize it.
- Scalability: Ensure the software can grow with your business and support your long-term goals.
- Customer Support: Look for software providers that offer reliable and responsive customer support to assist you when needed.
Specialized Tools for Real Estate
Beyond CRM platforms like Boomtown, real estate professionals have access to a variety of specialized tools designed to interact with more clients, add new listings, and accelerate sales. Being plugged in can also make or break success, with up to 96% of agents regularly doing business on smartphones and 69% maintaining a professional website.
Here are a few standout options for tools and platforms:
- Lead generation sites: These platforms help you capture potential clients’ contact details by offering property searches, market reports, or home valuation tools.
- Transaction management software: Streamline your workflow with tools designed for digital document signing, file organization, and compliance tracking.
- Marketing automation platforms: Automate email campaigns, social media posts, and follow-ups to maintain consistent client engagement.
- Showing management systems: Simplify scheduling, track feedback, and provide real-time updates for a more organized property showing process.
Putting it all together: Using a combination of these tools can enhance efficiency, attract new leads, and help you close deals more effectively.
The Future of Real Estate Software in the Real Estate Industry
As the real estate industry evolves, technology is key to staying competitive. For agents and brokers seeking growth, iHomefinder stands out with robust IDX tools, customizable and connected websites, and streamlined CRM features tailored to specifically meet the needs of the market.
Exploring alternatives like iHomefinder empowers real estate professionals to serve clients more effectively, simplify operations, and achieve lasting success. That means whether you’re a solo agent or taking charge of a large firm, choosing the right platform can transform your business.
Take the leap with the best CRM that aligns with your goals and supports your growth every step of the way. Start with a personal demo from iHomefinder.
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